40% of business to business companies claim they use supplier emails as a source of information during the buying process.

That’s a significant stat. So if you aren’t currently including email campaigns in your marketing mix, ask yourself why not? And if you are, do you get the most from them and could the response rate be improved?

The younger sibling of postal direct mail, email marketing is highly cost-effective, fast and measurable. Many companies don’t undertake this activity simply because they don’t have the time and the skill set. Publicity Overload can provide you with a complete solution, including content creation, design, dispatch using our own software and easy to understand reports. Whilst in house databases will always be superior, we can even investigate email list purchase on your behalf.